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Norm Schultz
Dealer Outlook

Cybersecurity can be a dealer’s problem

By Norm Schultz

I’m not suggesting that Russian President Vladimir Putin will order someone to hack into your computers, but the current media feeding frenzy over hacking brings into focus the fact that cybersecurity is a real risk for small businesses, including boat dealerships....more

Dealer Outlook

Hope ahead for the business of boating

By Norm Schultz

If the opening weekend for the Houston International Boat Show is any indicator, the winter shows are going to see robust business. Meanwhile, there’s speculation that changes coming at the Environmental Protection Agency could have a positive impact on the ethanol debacle that’s hounded America’s boaters for years....more

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Boat sales show slim gains in October

Recreational boat sales posted their second consecutive month of weak growth in October, leaving the industry farther from the full-year gains forecasters were hoping for when 2016 began.

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