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Norm Schultz
Dealer Outlook

‘Take Me Fishing’ is vital for dealers

By Norm Schultz

If you sell fishing boats of any size and style and you’ve never taken time to look over, you haven’t seen one of the most comprehensive consumer campaigns that directly supports our industry and offers dealers great content....more

Dealer Outlook

The man who sold hot dogs

By Norm Schultz

I don’t know about you, but I’m getting pretty tired of TV reporters and presidential candidates trying to convince us the economy offers us less opportunity than a Somalian smuggler. And, while we’re at it, let’s hear it for those so-called economists (cough, cough) that claim the economy could tank at any minute....more

Did you miss...?

NMMA reports increase in engine shipments in Canada

Through August wholesale shipments of outboard engines in Canada for the National Marine Manufacturers Association’s control group of manufacturers were up 18 percent year over year on a rolling 12-month basis.

NMEA conference attracts record attendance

NAPLES, Fla. — The NMEA 2016 International Marine Electronics Conference & Expo drew a record 450 attendees with 50 exhibits, in-water boat demos and dozens of educational sessions.

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Bill Sisson Letters from the Editor

The peril of ‘feature talk’

By Bill Sisson

As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts and the like....more

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