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St. Petersburg show returns in December

The St. Petersburg Power & Sailboat Show, which organizers said is the largest in-water boat show on the Gulf Coast, will return for the 39th year in early December.

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Norm Schultz
Dealer Outlook

Establishing a customer-centric culture

By Norm Schultz

You’ve made a genuine effort to clearly define a customer-centric culture in your dealership and introduced it at a special all-team presentation. But they just don’t seem to get it and the truth is you were bound to fail....more

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Bill Sisson Letters from the Editor

The peril of ‘feature talk’

By Bill Sisson

As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts and the like....more

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